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Vietnam Back to School Promotion

Time

Sep, 2023

The back-to-school promotion is the peak selling season in Vietnam. We strategically utilized locally produced content to drive the campaign through video, social media, KOL collaborations, and scenario photography. To effectively manage the entire marketing funnel from awareness to conversion, we initiated communication a month in advance. We employed a range of online and offline exposure tactics and collaborated closely with Google to optimize campaign performance. As a result, we achieved over 70 million impressions, reduced CPC by 25%, and increased website traffic by 50%.

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