BenQ color story branding project

I led the BenQ Color Story branding campaign, starting with a product launch event to introduce the most color-accurate projector on the market. We collaborated with industry professionals, including colorists and film critics, to highlight the importance of accurate color reproduction in film viewing. Our message was clear: for the best color experience in movie projection, BenQ is the go-to choice. Following the launch, we executed a series of PR interviews and partnerships with directors, colorists, and filmmakers, allowing them to communicate to the market and consumers why accurate color is essential for an immersive viewing experience.